2023 Profile Of Home Buyers And Sellers

Home buyers
The 2023 Home Buyer and Seller Profile report has shed some light on the current housing market.

The National Association of Realtors® (NAR) has released its annual Home Buyer and Seller Profile Report, offering a treasure trove of insights into the current state of the housing market. This year’s report, based on surveys of recent buyers and sellers, paints a picture of a dynamic market still adjusting to post-pandemic realities. Below we dive into some of the key trends that emerged.

Key trends for home buyers and sellers

1. The Reign of the Real Estate Agent: In a competitive market, expertise matters. A whopping 89% of buyers used an agent in 2023, up from 86% the previous year. Sellers are also leaning on professionals, with 91% utilizing an agent’s services. This underscores the value of guidance in navigating complex transactions and securing the best deals.

2. Motivations on the Move: What drives people to buy and sell? For buyers, the top reasons were a desire for more space (33%), a new job (28%), and wanting to live in a better school district (23%). Sellers, on the other hand, were primarily motivated by wanting a bigger home (34%), job relocation (24%), and downsizing (22%). Understanding these motivations can help realtors tailor their strategies to each client’s unique needs.

3. The Generational Divide: Age plays a significant role in housing decisions. First-time buyers, predominantly Millennials and Gen Z, are more likely to purchase smaller starter homes, while older generations are driving the demand for larger properties and downsizing options. This highlights the need for a diverse housing market catering to different life stages and preferences.

4. Technology Takes Center Stage: The internet reigns supreme in the home search process. Nearly all buyers (97%) used online resources, with websites like Realtor.com and Zillow topping the list. Social media is also gaining traction, with 12% of buyers finding their home through these platforms. Real estate agents need to embrace these digital tools and leverage them effectively to reach their target audience.

5. Financing: A Balancing Act: Rising interest rates are a major concern for buyers. The share of buyers using adjustable-rate mortgages (ARMs) increased in 2023, reflecting a search for affordability. However, fixed-rate mortgages remain the dominant choice, with 86% of buyers opting for their stability. This cautious approach highlights the need for lenders to offer flexible and competitive options.

6. Median household income: 2023 average household income for home buyers skyrocketed year-to-year, rising to $107,000 from $88,000 only one year earlier.

7. First-time home buyers: First-time home buyers made up about one in three sales (32%). This is up from 26% in 2022.

8. Home financing: 80% of buyers financed their home purchase, up slightly from 78% last year but down from 87% two years ago.


In closing, the 2023 NAR Profile paints a nuanced picture of a market in flux. Understanding these trends empowers realtors, buyers, and sellers to make informed decisions and navigate the ever-evolving landscape of the housing market. By staying attuned to these insights, you can better prepare for any potential real estate investment.

So, whether you’re a seasoned real estate investor or a first-time home buyer, take a moment to delve into the full NAR report. You might just find the key to unlocking your next real estate adventure.

Of course, it is always best to consult a local and knowledgeable real estate agent when investing in real estate. Are you looking to buy or sell in the South Florida area? We can help! Contact Natasha at Live South Florida Realty, Inc. today! Also, be sure to download our free Florida Home Search app for your smartphone or tablet.

By natasha moore

REALTOR® with Live South Florida Realty, Inc.