Florida Is Once Again The Top Tourist Destination

Florida continues to draw more vacationers than anywhere else in the country.

Florida’s beaches have been beckoning travelers for decades, and in 2023, the Sunshine State cemented its status as the undisputed king of American tourism. With a record-breaking number of visitors and a booming hospitality industry, Florida continues to be a vacation hot spot for families, adventurers, and everyone in between.

A look at the Florida tourism numbers

According to Visit Florida, the state’s official tourism marketing agency, 2023 saw a staggering 135 million visitors. This translates to a whopping 14.8% market share of domestic tourism in the U.S., a significant jump from 2022’s 13.8%. International travel also saw a strong showing, solidifying Florida’s position as a global vacation destination.

What makes Florida the perfect vacation spot?

To be honest, there is not enough time or space on this blog article to list all the reasons that make Florida the ideal vacation destination.

Florida’s diverse offerings cater to a wide range of travelers. Here’s a glimpse into some of the things that make Florida so popular:

  • Theme Park Paradise: From the magical world of Walt Disney World to the adrenaline-pumping rides at Universal Orlando, Florida is home to world-renowned theme parks that bring out the kid in everyone.
  • Beaches Galore: With miles of pristine coastline boasting white sand and turquoise waters, Florida offers the perfect beach escape. Whether you’re seeking relaxation or water sports adventures, there’s a beach for you.
  • Urban Delights: Bustling cities like Miami and Orlando offer vibrant nightlife, cultural experiences, and world-class shopping.
  • Natural Wonders: Florida’s natural beauty extends beyond its beaches. The Everglades National Park provides a glimpse into a unique ecosystem, while the Florida Keys offer stunning coral reefs and a laid-back island atmosphere.

Florida’s appeal: Beyond the numbers

Beyond the Numbers: A Winning Formula

The state’s success goes beyond its theme parks and beaches. The state has cultivated a reputation for hospitality and caters to a diverse range of travelers. Here are some possible reasons for its continued reign:

  • Accessibility: With a network of international airports and well-developed infrastructure, Florida is easily accessible for domestic and international travelers.
  • Favorable Climate: Year-round sunshine makes this slice of paradise a popular escape for those seeking to ditch the cold and enjoy warm weather activities.
  • Focus on Freedom: Governor Ron DeSantis himself attributes part of the success to the state’s focus on freedom. This was particularly noted during 2020 and 2021 when many Americans relocated to The Sunshine State.


With its ongoing commitment to tourism development and its diverse offerings, The Sunshine State is poised to remain a top travel destination for years to come. As travel trends evolve, the state will likely continue to adapt and innovate, ensuring its place as the go-to vacation spot for millions.

Are you thinking about buying a property where you vacation here in South Florida? We can help! Contact Natasha at Live South Florida Realty, Inc. today! Also, be sure to download the free Florida Home Search app for your smartphone or tablet.

By natasha moore

REALTOR® with Live South Florida Realty, Inc.