The importance of professional photos to market a real estate listing cannot be overstated. With over 90% of all real estate searches beginning online, it is evident why photos are such an integral aspect of real estate marketing. Oftentimes, many listings will showcase the front exterior of the home and the kitchen as key rooms to highlight. In addition, unique attributes to a property such as water frontage, scenic views, & aerial shots depicting the layout of the property are also extremely important. So which listing photos are the most popular among buyers? We discuss a recent analysis below.
The photos buyers want to see
A recent analysis of real estate photography data from HomeJab revealed the most popular real estate photos. Although many would likely assume that the front exterior of the home is the most sought-after photo from buyers, the results did not support this. The results of this study were as follows:
- #1. Bedroom photos
- #2. Kitchen photos
- #3. Living room photos
- #4. Bathroom photos
- #5. Front exterior photos
Oftentimes, listings will include various angles of important rooms such as the bedroom, kitchen, & living room. Although not cited in this study, aerial photography conducted via drones has also become extremely important. These shots from above allow the buyer to get a much better understanding of the layout of the property overall. Regardless of the results of this analysis, it is critically important to have plenty of high quality professional photos for any listing.
Summary
According to past research from the Center for Realtor Development, professional real estate photos help homes sell 32% faster. When looking at homes in the $200,000 to $1 million price range, these properties tend to sell for $3,000 to $11,000 more when professional photography is utilized. If you are considering listing your home for sale, it is paramount that you confirm that your real estate agent will utilize professional photography to market your property. At Live South Florida Realty, Inc. we incorporate professional photography into our robust marketing strategy for all properties. Are you looking to sell your property in the South Florida market? We can help. Contact our team at Live South Florida Realty, Inc. today! In addition, be sure to download the free Florida Home Search app for your mobile device today!
