There is no doubt that professional photos, oftentimes including aerial shots, are critical to success in real estate marketing. Given the fact that nearly all house hunting begins digitally online, a proper online presence is imperative to successfully marketing and selling any real estate. With this said, an accurate property description which includes catchy buzzwords should not be overlooked. Recently, the site Point2 analyzed online listings across the country to capture the top housing buzzwords utilized in listings for 2022. While some of the words are not surprising, others are newcomers and are signs of a changing market. To see the full report, click here.
Top keywords by region
South Region
| Rank | Word |
| 1. | patio/porch |
| 2. | garage |
| 3. | yard |
| 4. | walk-in closet |
| 5. | pool |
| 6. | storage |
| 7. | fireplace |
| 8. | open floor plan |
| 9. | full bath |
| 10. | stainless steel appliances |
Northeast Region
| Rank | Word |
| 1. | full bath |
| 2. | garage |
| 3. | yard |
| 4. | basement |
| 5. | storage |
| 6. | patio/porch |
| 7. | fireplace |
| 8. | hardwood floors |
| 9. | walk-in closet |
| 10. | open floor plan |
Midwest Region
| Rank | Word |
| 1. | garage |
| 2. | patio/porch |
| 3. | yard |
| 4. | basement |
| 5. | storage |
| 6. | full bath |
| 7. | fireplace |
| 8. | walk-in closet |
| 9. | hardwood floors |
| 10. | open floor plan |
West Region
| Rank | Word |
| 1. | garage |
| 2. | yard |
| 3. | patio/porch |
| 4. | fireplace |
| 5. | storage |
| 6. | walk-in closet |
| 7. | open floor plan |
| 8. | pool |
| 9. | granite countertops |
| 10. | stainless steel appliances |
Summary
When analyzing these results, it is evident that both storage space and outdoor living space has become quite important to home buyers over the past year or so. Given the fact that Americans are working from and spending more time at home, this is not surprising at all. When thinking about the South Florida market in particular, outdoor living items tend to be highlighted even more. After all, a major reason why we are seeing so many Americans relocating to The Sunshine State is because the tropical climate year round. Of course, items such as a new roof, high-impact windows and doors, and overall hurricane protection tends to garner a lot of attention in the South Florida market for obvious reasons. As a home seller, it is important to be mindful of the most popular buzzwords for your listing as well. After all, a carefully crafted marketing plan will not only result in a higher sales price, but it will also result in a quicker sale.
Are you thinking about selling your home in South Florida? Contact the expert team at Live South Florida Realty, Inc. today! Also, be sure to download the free Florida Home Search app for your smartphone or tablet today!
