The real estate industry is constantly evolving to adopt new and disruptive technologies such as electronic contracts, virtual showings, and more. Another example of this has been seen through home staging. Staging a home for sale is the process of preparing it to be shown to potential buyers. It involves de-cluttering, cleaning, making minor repairs, and arranging furniture and accessories in a way that is appealing and inviting. Historically, staging a vacant home involves tastefully furnishing the home on a temporary basis to show in its best light. Of course, staging a home that is already furnished may involve removing items from the home and replacing them with more updated furnishings. Although physical home staging is still an effective strategy when selling a home, virtual home staging has also become quite popular. Virtual home staging is a process of digitally adding furniture, décor, and other elements to photos of empty homes or rooms. Since almost all real estate searches begin online, this is a popular marketing tool used by real estate agents and sellers to make their listings more appealing to potential buyers. Now, artificial intelligence (AI) is taking virtual home staging to the next level.
The AI impact on virtual home staging
To create virtually staged photos, a professional virtual staging company will typically follow these steps:
- Take high-quality photos of the empty home or room.
- Use specialized software to add furniture, décor, and other elements to the photos.
- Match the furniture and décor to the style of the home and the target buyer demographic.
- Adjust the lighting and shadows to create a realistic and cohesive look.
- Deliver the finished photos to the real estate agent or seller.
Now with artificial intelligence (AI), virtual staging can be completed in a fraction of the time. Furthermore, you can give various commands or requests to the AI that will instantly provide various virtual staging options. Virtual staging can be used to stage any type of room in a home, including bedrooms, bathrooms, kitchens, living rooms, and dining rooms. It can also be used to stage outdoor spaces, such as patios, decks, and backyards.
While virtual home staging with AI is an excellent and efficient option, it is important that you and your real estate agent adhere to Multiple Listing Service (MLS) compliance standards by maintaining the structural integrity of the rooms. It is important that your virtual staging efforts do not mislead the structural elements of the home. In other words, applying virtual furnishings is perfectly acceptable, however removing a wall from a room would not be allowable. As always, it is important that you work with a local and knowledgeable real estate in your respective market. He/she should be able to guide you through the virtual home staging process. To view our previous article on the importance of home staging, click here.
Are you looking to buy or sell real estate in South Florida? We can help! Contact Natasha at Live South Florida Realty, Inc. today! Also, be sure to download the free Florida Home Search app for your smartphone or tablet.