Not surprisingly, by the year 2020, 97% of all home buyers started their home search online. In 2024, essentially all home buyers utilized the internet for the their home search whether it was on a computer or with a mobile device through a home search application such as Florida Home Search. Needless to say, simple mistakes with online real estate listings can be red flags for prospective buyers. We discuss the top 4 turn offs for online real estate listings below.
Top 4 turnoffs for online real estate listings
- No interior photos: Nothing screams that a home is a complete disaster inside more than omitting interior photos in a listing. Oftentimes, prospective buyers will simply skip over an online real estate listing with no interior photos. Even if the home requires some renovations, it is important to include these photos to give buyers an idea of the layout and space inside.
- “Do it yourself” smartphone photos: Although smartphones can take great photos these days, you do not want to take photos for your listings with one. An online real estate listing is truly the first impression for your property and you don’t get a second chance to make a first impression. For this reason, it is important to invest in having professional photography for your listing photos. If feasible in your area, aerial photos with a drone are also preferred.
- Limited listing description with typos: In addition to having professional photos, it is important that proper thought and effort is put into the listing description. For example, simply typing “Bring your boat” for a watefront home listing is not very helpful to a prospective buyer. Instead, adding more specificity such as “100 feet of water frontage with an 80 foot dock and no fixed-bridge access to the ocean” would describe a lot more to a prospective buyer with a certain size boat. Furthermore, even simple things such as typos can send a message that this listing is not a priority to the seller.
- Inaccurate or outdated listing information: Misrepresenting your property can have serious consequences. Exaggerating features or omitting crucial details will only lead to disappointment and wasted time for both you and potential buyers. Be honest and upfront about the property’s condition, size, and any known issues. Accurate descriptions build trust and attract serious buyers. In addition, ensure your listing is up-to-date. If you’ve made recent improvements (e.g., new flooring, landscaping), reflect those changes in the photos and description. Outdated information can mislead buyers and create a negative impression. Regularly review and update your listing to maintain its accuracy and appeal.
Summary
It can be challenging to sell a home quickly in the current housing market. For this reason, it is even more important to put your best foot forward when showcasing your property online. By addressing these common turnoffs, you can significantly increase the chances of attracting qualified buyers and achieving a successful sale.
Are you thinking about buying or selling a property in the South Florida area? We can help! Contact Natasha at Live South Florida Realty, Inc. today! Also, be sure to download our free Florida Home Search app for your smartphone or tablet.
